PROJECT DETAILS
CLIENT: Yes To Skincare
TYPE: Product description pages, emails, website copy
YEAR(S): 2020-2022
PRODUCT DESCRIPTION
Yes To, the mass beauty brand sold at Target and Whole Foods Market, wanted to revamp its business with totally new packaging and punchier, millennial-friendly copy. Tasked with ideating new headlines and product description pages for 50+ products, I worked directly with Yes To’s director of communications to produce fresh, on-brand messaging that also reaffirmed its position as the No. 2 brand in the natural mass category. Also, it was fun.
CLIENT: Yes To Skincare
TYPE: Product description pages, emails, website copy
YEAR(S): 2020-2022
PRODUCT DESCRIPTION
Yes To, the mass beauty brand sold at Target and Whole Foods Market, wanted to revamp its business with totally new packaging and punchier, millennial-friendly copy. Tasked with ideating new headlines and product description pages for 50+ products, I worked directly with Yes To’s director of communications to produce fresh, on-brand messaging that also reaffirmed its position as the No. 2 brand in the natural mass category. Also, it was fun.
